When I studied "Social psychology" at Lunds University quite some years ago now, I read the book " Influence: Science and Practice " by Robert B. Cialdini ... From a tweet by Daniel Pink , I found this amazing animated "clip" about "The Secrets from the Science of Persuasion ", by Cialdini and Martin, taking this one step further... Summary ; 6 universal shortcuts that guide our decision making; RECIPROCITY - be the First to give, Personalized and Unexpected SCARCITY - people want More of those things there are Less of AUTHORITY - people will follow Credible, Knowledgeable Experts CONSISTENCY - looking for, and asking for Commitments that can be made LIKING - we are often persuaded by people we like, i.e people who are Similar to us, people who pay us Compliments and people who Cooperate with us CONSENSUS - people will look to the Actions of Others to determine their Own Se även blogg-post från VD-bloggen , som ytterligare beskriv...