IKEA - The Testament of a Furniture Dealer
Jag hittade IKEA´s dokument " The Testament of a Furniture Dealer " på webben, skriven med start 1976 av Ingvar Kamprad. I den beskrivs de grundläggande värderingarna som styr fokus för IKEA . Imponerande arbete. Se en summering på svenska här - min korta summering finns nedan [bild från ikeainalmhult.com]: To create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible vill be able to afford them. 1. The product range - our identity . In Scandinavia, people should perceive our basic range as typically IKEA. Elsewhere, they should perceive it as typically Swedish. No effort must be spared to ensure our prices are perceived to be low. 2. The IKEA Spirit - a strong and living reality . The true IKEA spirit is still built on our enthusiasm, from our constant striving for renewal, from our cost-consciousness, from our readiness to take responsibilit