Wikipedia explaining Communication, "the communication code scheme".
Wikipedia starts with:
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender
What wikipedia has understood is that "the communication process is complete once the receiver has understood the message of the sender". In the Tree case, people often have a common "schema" in interpreting the word Tree. But, for more complex scenarios, the words a sender is using to describe a scenario are often interpreted differently than expected which makes the communication less effective.
My view is that real effective communication is happening when the sender understands the exformative decodifying process of its recipients, so he can produce exformation in the codifying process that ensures that the right information are sent.
It´s all about exformation!
Stuntvertising - The math has changed. It used to be, you paid money to run an ad. A little piece of media, bought and paid for. The audience came with the slot. Today, of ...